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Advertisement for Weekly Shonen Jump #51 with image of Goku

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Full page teaser ad of the first appearance of Supergirl in Action Comics #252

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Full-page advertisement for Pep Comics #22, the first appearance of Archie Andrews

Top Notch #22 went on sale 5 days before Pep Comics #22

Archie is depicted as having dark hair, not red, in the promotional artwork

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Full-page advertisement for Mighty Mouse theatrical shorts, published nearly two years prior to the character's first in-story appearance in Terry-Toons Comics #38 - tap cover and swipe to view the ad

Tip Top Comics #123

St. John 1946 Vol. 1
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One-page illustrated promotional advertisement featuring Sad Sack representing the United Service Organizations (USO) military charity

Predates True Comics #55, the first appearance of Sad Sack in a comic book story

Tap cover and swipe to view additional image

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Pinocchio appears in an advertisement prior to his first appearance in a story

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Back cover features an advertisement for Kooba Cola, a brand that never became available to consumers

Archie & Me #31

Archie 1969 Vol. 1
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Advertisement for CBS Saturday morning cartoon programming

⚠️ Buyer Beware: There are listings on eBay that describe this issue as the first appearance of Scooby-Doo in comics but it is a TV advertisement that ran in multiple comics

Human Torch #3

Timely 1940 Vol. 1
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Two interior advertisements promoting the forthcoming first appearance of Captain America in Captain America Comics #1

2nd appearance of Toro

Comic Shop News #242

Comic Shop News 1992 Vol. 1
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Interior article on the Image publishing company with a cover picture of Spawn #1

Dated February 12, 1992

Comic Reader #212

Street Enterprises 1983 Vol. 1
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Interior solicitation for Thor #337 with black and white cover image featuring Beta Ray Bill

Cover art featuring Daredevil and Shang-Chi by Mike Mignola

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Prototype of Peter Parker's aunt and uncle, also named Aunt May and Uncle Ben

Cross-promotion text teaser for The Incredible Hulk #1, released one week later

Avengers, The #11

Marvel 2004 Vol. 1
Reprint
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Reprint of The Avengers #11 (1964), first meeting of Spider-Man and Avengers

Distributed to tourists in Manhattan by In New York Magazine in 2004, identified by the logo in the upper-left corner

Includes 13-pages of hotel, landmark and attraction advertisements

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Teaser page at the end of the issue with a partial image of the Ultimate Fallout #4 cover, specifically Miles Morales from the chest down holding the Spider-Man mask

2000 AD #1

Rebellion 1977 Vol. 1
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Advertisement for 2000 A.D. #2 featuring Judge Dredd: Next week, meet...Judge Dredd. He is the law! And you'd better believe it!

Includes a 'Space Spinner' similar to a frisbee - issue is not considered incomplete without this item

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1st appearance of Colleen Wing

Advertisement for Hulk #181

Gobbledygook #2

Mirage 1984 Vol. 1
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Advertisement for Teenage Mutant Ninja Turtles #1 (1984)

Gobbledygook #1

Mirage 1984 Vol. 1
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Advertisement for Teenage Mutant Ninja Turtles #1 (1984)

1st appearance of Fugitoid

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Teaser ad for the introduction of Batman in Detective Comics #27

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Advertisement for Detective Comics #27, Batman's first appearance

1st cover appearance of Zatara

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Full page interior advertisement for Action Comics #1 with black and white cover art

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Text teaser for The Incredible Hulk #1

Copyright records imply this issue was released at the same time as The Incredible Hulk #1

Torg #2

Malibu 1992 Vol. 1
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First printed image of Spawn in an actual comic book (advertisement)

One of two comics published in March 1992 that included the advertisement, the other being Robotech II: The Sentinels #13

Earlier images of Spawn have been printed in various catalogs and fanzines

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1st appearance of the Shade-Thralls, humans who serve the Dweller In Darkness

⚠ Misconception: many claim that Wolverine is first seen in an advertisement for The Incredible Hulk #181 printed in Thor #229 and Daredevil #115. These issues did not go on sale prior to the publication of Incredible Hulk #181. Comic Reader #109 reports the on-sale date of Thor #229 as August 6, 1974. The on-sale date of The Incredible Hulk #181 was July 30, 1974 which was the same day Daredevil #115 went on sale. Regardless, Wolverine was officially first seen in print briefly (cameo) in The Incredible Hulk #180 (July 2, 1974). Advertisements and preview excerpts are not considered official first appearances

Marvel Value Stamp Series A #80 - Ghost Rider

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Includes an advertisement for Incredible Hulk #181

⚠ Misconception: many claim that Wolverine is first seen in an advertisement for The Incredible Hulk #181 printed in Thor #229 and Daredevil #115. These issues did not go on sale prior to the publication of Incredible Hulk #181. Comic Reader #109 reports the on-sale date of Thor #229 as August 6, 1974. The on-sale date of The Incredible Hulk #181 was July 30, 1974 which was the same day Daredevil #115 went on sale. Regardless, Wolverine was officially first seen in print briefly (cameo) in The Incredible Hulk #180 (July 2, 1974). Advertisements and preview excerpts are not considered official first appearances

Marvel Value Stamp Series A #35 - Killraven

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Preview of Sabretooth - a teaser for the following issue depicts the silhouette of Sabretooth

Wildman #1

Megaton 1987 Vol. 1
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Advertisement for Rob Liefeld's Youngblood

Same ad also appears in Ramm #1

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First printed images of Spawn in a U.S. publication, Mailing date: February 5, 1992

Front page advertisement of Spawn, preceded all comic book advertisements in Malibu comic books that were published between March/April 1992

Interior black and white, textless cover art for Spawn #1

Only two other images of Spawn are known to exist prior to the mailing of Comics Buyer's Guide #953: the sleeve of a VHS tape titled "Stan Lee Presents: The Comic Book Greats" and a comic book solicitation magazine, Up N' Coming #1, Mailing date: February 3, 1992

Value unknown

Superman #18

DC 1942 Vol. 1
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Advertisement for Wonder Woman #1, published prior to the issue's release

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