Hero Trade

Vol. None
Publisher: Bad Idea
Published: Sep 2020
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Low $90
Mid $300
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  • 1st comic book published by Bad Idea (disguised as the 1st comic book by Buttoned Up Comics)
  • 1st appearance of Captain Fab
  • 1st appearance of Tankers in a pin-up
  • Multiple Easter Eggs in the book to be revealed in later published issues
  • Bad Idea burst onto the scene with an insane marketing plan. No Digital. No Trades. No Variants. Just monthly comics into comics shops
  • Bad Idea partnered with 100 shops but their launch was delayed by COVID-19
  • Then, out of nowhere, one copy of Hero Trade was sent anonymously to each store with no indication of who it was from
  • Many stores dismissed it entirely while four stores ordered additional copies. There are approximately 250 copies in circulation
  • Hero Trade has sold for an all-time high of $3,200 graded 9.8
  • Bad Idea's executive team also launched the production company Allnighter which recently announced development on The Strange Talent of Luther Strode
  • The Bad Idea/Allnighter executive team includes:
  • Dinesh Shamdasani, producer of the Bloodshot movie, The Witcher Netflix series, and the upcoming Gideon Falls TV series
  • Amanda Kruse, former VP of Film & Television at Lionsgate
  • Hunter Gorinson, SVP of Brand & Content Strategy
  • In March 2021, Bad Idea will launch Eniac