96-page graphic novel about a rancher who reluctantly returns to the superhero spotlight

Cover A limited to 27,000 copies

Crowdfunding campaign hosted on the writer, Eric July's independent website that surpassed the $100,000 goal with $3.7 million dollars in revenue from 43,000 supporters

The campaign received widespread coverage from major news outlets and across social media due to the creator's criticism of the comic book industry

Original cost of unsigned graphic novel: $35